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Webinar: The Will to Compete

Friday, June 4, 2010, 12:00 PM until 1:00 PM
By Internet and phone
Elene M Cafasso
Professional Development event
Registration is closed
Be sure to provide your email address. Instructions for joining into the webinar will be emailed to registrants the evening of Thursday, June 3.

The Will to Compete:  What the Financials Can Not Tell You - A Webinar, June 4

When all is said  and done, the success or failure of a company (or any of its divisions) does not depend on finance, strategy, operations or any other business function.  It hinges on something much more fundamental, something that is the origin and cause of all corporate behaviors, from creation of vision to final execution.  So important and powerful is this attribute, that changing just three elements of it by 20% has been shown to generate a 40% improvement in financial returns; and that prevails for high performing organizations as well as troubled.  This is the company's Will to Compete. Or by another name, its Operating Dynamic.

While all agree that this is so, very few know that there is a proven technology, available to any manager, that can analyze, quantify and transform it, and through it the organization's bottom line. This technology was first developed by FitzGerald Associates in 1980.  It has been used in scores of organizations since.  In this on-line event, you will come away with the following concepts:

  • An understanding of a Firm's Will to Compete
  • How the Will to Compete affects results
  • How it can be measured and modified


Be sure to provide your email address.  Instructions for joining into the webinar will be emailed to registrants the evening of Thursday, June 3. 

About the Presenter
Tom FitzGerald, founder of FitzGerald Associates will share with us, not just the concepts, but enough of the proprietary detail to enable managers to immediately begin to use it.  Before founding his company in 1976, Tom was with the consulting practice of Touche Ross (now Deloitte Touche) and the Apollo Space Program.


He is a bottom-line oriented business catalyst, CEO coach and consulting management engineer. He specializes in corporate renewal, preemptive turnaround and effecting major and sustained improvements in profitability, performance and growth. Tom has worked with CEOs, COOs and managing officers of more than 200 organizations in the US, Canada and Europe, ranging in size from start-up to Fortune Five Hundred. He is an accomplished writer and speaker. His website is


Articles by him and about his work has appeared in more than forty publications including American Banker, Corporate Finance Reiew, Strategic Finance, the CEO Refresher, Fast Company and others. His book Fire in the Corporate Belly received "One of the Best "of the Year awards from the CEO Refresher.

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