How Professionals Use Social Media to Successfully Promote Their Business, Book, or Career
Social Media Marketing & Networking has evolved into a potent marketing tool and is an effective way to get noticed, build relationships, and achieve your professional goals. Whether you are promoting your own business, marketing a book, or making a career change, using social media platforms to communicate is an essential way to engage customers, get noticed, showcase your expertise, and further your career. However, with any marketing channel there are tips and tricks to getting better results with less effort.
You might have a profile on LinkedIn but have you ever thought of using a blog, Facebook, Google+, or Pinterest to promote your business or yourself?
This presentation will share Best Practices on how to communicate via social media to achieve your goals. You’ll go back to the office with ideas you can implement immediately! You’ll learn:
- Why a strategic social media communication strategy is essential
- How to position a blog as the cornerstone of your social media strategy
- How important it is to survey your target audience about their social media habits
- Which social media tools save you time and make your life so much easier
- How to boost your brand using other people’s content
- Creative ideas to engage customers, promote your book, or make a career change
About the Speaker
Our presenter, Sue Kirschner, is an entrepreneur and a brand strategy consultant who has helped large and small companies successfully identify their brand, tell their story and engage customers for over 20 years. She specializes in helping companies create brand, content and social media marketing strategies that give companies focus, clarity, and the momentum to propel their business forward.
Sue’s educational experience includes an MBA degree from Kellogg's Graduate School of Management in Marketing and International Business and a BA in Journalism/Mass Communication and Spanish from the University of Iowa. She has lived and worked overseas for seven years, is fluent in Spanish, and was a professor of International Management at the Lake Forest Graduate School. She has taught and spoken on International Marketing to classes at both Kellogg and the Lake Forest Graduate Schools of Management.